Privacy Policy
Last update: 19.02.2026
We (also known as "We", "Us" or "Our") are committed to protecting your personal data and privacy.
This Privacy Policy outlines how we collect and store the information you provide through our website Ember Fundmere (the "Website").
We uphold the following principles:
To maintain transparency, we collect and process your personal information as follows:
We believe you should have all the information you need to make informed decisions about how your Personal Data is used and processed. That's why we've created this resource. We use various methods to keep you informed about Personal Data practices and how they apply to you.
Where we think you'd benefit from additional details, we'll provide them at the right time.
We're happy to answer any questions and clarify any legal limitations that may apply. Please feel free to reach out to us via email at: info@emberfundmere.com
Your personal data will only be used for the purposes outlined in this Privacy Policy.
We process your Personal Data to provide the website and Services, including connecting you with third-party trading platforms, enhancing our site, protecting our rights and interests, meeting regulatory and legal obligations, and conducting administrative activities. We also use your Personal Data to better understand your preferences and needs so we can serve you more effectively.
To leverage key tools that protect your rights regarding personal data:
To help you exercise your rights, we have substantial resources available. Contact us at any time to request access to your personal data. We can modify or delete it, cease using it for specific or general purposes, or transfer it to you or a third party. We're committed to accommodating your requests.
Protect Your Personal Data
While we cannot guarantee absolute security of your Personal Data, we commit to implementing comprehensive measures and techniques to safeguard your information. Our Privacy and Security Policy provides full details.
1. The Scope?
This policy outlines the types of personal data we collect from individuals and how we process, share, and secure that information. This policy applies to information relating to an identified or identifiable natural person. An identifiable individual is someone who can be directly identified or recognised through a combination of information we hold or can access. We define "processing" as any activity involving the use or collection of personal data, including its management, structuring, and storage. Our services are intended for general audiences and are not designed for use by anyone under 18 years of age. We do not knowingly collect information from individuals under 18, nor do we knowingly permit them to use our services. Should we discover that we have collected data about a child, we will delete it promptly.
2. What Personal Data Do We Hold About You?
When you access our services and channels or visit our website, we collect your Personal Data. We may request your Personal Data directly in certain cases, or we may gather it by analysing your use of our Services and channels, or by receiving information from our third-party partners.
3. You are not required to disclose personal information to the company, and there are no consequences for declining to do so.
However, you're not required to provide us with any personal data. In certain circumstances, if you choose not to supply us with necessary personal data, we may be unable to deliver our services or allow you to access the website.
4. What Personal Data Do We Collect? When you visit our website, we gather the following personal information:
This includes information about your online activity log, data about your traffic (including IP address, date of access, time of access, and browser type), the language you used, software crash logs, and device information. The information collected is not personally identifiable and cannot be used to identify you.
Personal Data We Receive from You: any personal data you voluntarily provide when you connect with a third-party online trading platform through us.
Personal Information You Provide to Third-Party Platforms: this information includes your full name, address, phone number, and email address, provided to facilitate trading transactions.
5. Legal Basis and Reasons for Processing Personal Data
Your personal data is processed by the company for the purposes outlined in this section and in accordance with the applicable legal basis. The company cannot process your personal data without a valid legal basis. The legal grounds on which the company relies to process your personal data are as follows:
- You have consented to the processing of your personal data for one or more purposes. This includes when you submit personal information through the Website so that we can transfer it to a third-party trading platform.
- The Company or a third party may process your information to fulfil their legitimate business interests, such as improving Our Services or defending legal claims.
- Processing must comply with legal requirements.
Contact us via email for further details about how we process and protect your information based on legitimate interests.
Below is a summary of the reasons and legal grounds we may use your personal data.
Scope
Legal Basis
To share your personal information with third parties at your request to access digital trading services
If you request it, we may collect Personal Data from you to forward to third-party companies.
You have consented to the processing of your personal data for one or more purposes.
2. To address your requests, questions or concerns
Personal Data is necessary to help us respond to any enquiries you may have about the Services.
We may process your data where necessary to protect the legitimate interests of the Company or a third party.
3. To comply with legal and regulatory obligations, we process Personal Data as required by law, court orders, or other legal proceedings.
To meet our legal requirements, we must process your information.
4. To enhance Our Services
We may use your Personal Data to improve and enhance Our Services. This includes gathering and analysing information such as crash reports and malfunction data to ensure optimal performance.
We need to process personal data to protect the legitimate interests of the Company or a third party.
5. To prevent fraud and misuse of our services
We must process personal data to serve the legitimate interests of the Company or a third party.
6. To perform and manage activities that align with the requirements of Our Services
This includes back-office functions, business development initiatives, strategic planning, and oversight processes.
We need to process your data to protect the legitimate interests of our company or a third party.
7. To conduct analysis, such as statistical analysis
We employ various analytical techniques, including statistical methods, to inform our decision-making across different issues.
We may process your information where it is necessary to further the legitimate interests of the Company or a third party.
To protect our assets, rights, and interests—as well as those of third parties—we may process Personal Data to establish and defend legal claims in accordance with applicable laws, regulations, and agreements. This processing occurs only where necessary to safeguard these interests and complies with all relevant terms, conditions, and policies.
We need to process your data to protect the legitimate interests of the Company or a third party.
6. Transfer of Personal Data to Third Parties
The Company may share your Personal Data with third-party service providers, such as hosting and storage providers, as well as to analyse user experience patterns and IP address information. If you request it, we can also share your Personal Data with third-party trading platforms. When we do so, your data will be subject to their privacy policies, and it may be shared with multiple trading platforms. Additionally, the Company may share Personal Data with affiliated entities and business partners to help us enhance and improve our products and services. We may disclose Personal Data to regulatory authorities, local government bodies, or other official agencies where necessary to protect the rights of third parties or safeguard assets. Finally, we may share your Personal Data with potential investors, buyers, lenders, or other entities within our group in connection with corporate transactions (including asset transfers or sales), mergers, restructuring, consolidation, or insolvency proceedings.
7. Third-Party Cookies and Services
Third-party services, such as advertising providers and analytics companies, may be used on our website. These companies may also use cookies or similar technologies.
Cookies are small text files stored on your device when you visit our website. We use cookies to gather information about your preferences and browsing habits, improve your user experience, remember your settings, and personalise the products and services we offer. Cookies also help us collect statistics and analytics data.
We use two types of cookies. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device after you close your browser and help us recognise you as a returning visitor, allowing you to seamlessly access our website on future visits.
Types of Cookies:
They may be used by us according to their intended purpose:
The type of cookie
Cookies are essential for our website to function properly
Scope
These cookies are essential for accessing the features you've requested and navigating our website. They enable your device to download and stream data, allowing you to explore the site, use its features, and return to previously visited pages. We use cookies to deliver the information, products, and services you've asked for.
Without them, you wouldn't be able to access key functionality across our platform.
Additional Information
Cookies collect Personal Data, such as your username and last login date, to verify that you're logged into the site. These are automatically deleted when you close your web browser (session Cookies).
The type of cookie
Functionality Cookies
Scope
Cookies help us recognise you when you visit our site and remember your preferences.
Additional Information
Cookies collect Personal Data, such as your username and last login date, to keep you logged in on the site. These session cookies are automatically deleted when you close your web browser.
The type of cookie
Cookies for performance
Scope
We use cookies to collect performance data and analytics on our website, which helps us understand user behaviour and continuously improve your experience.
Additional Information
Cookies store anonymous data that isn't linked to any identifiable person. Some cookies are automatically removed when you close your browser, while others remain active indefinitely.
Cookies are blocked or removed
To block or remove cookies, you'll need to adjust your browser settings. Below are links to guide you through the process for some of the most popular browsers.
- Firefox
- Microsoft Edge
- Google Chrome
- Safari
Please note that certain features or the entire website may not function as expected in such circumstances.
ONLINE TRACKING NOTICE
This service does not currently support do-not-track signals.
8. Retention of Your Personal Data
The Company will retain your Personal Data for as long as necessary to fulfil the purpose described in this Policy, or for such longer periods as permitted by applicable law, regulations, and policies.
We will share your information with third-party trading platforms for an initial period of 12 months. With your consent, we will continue sharing your data for a further 12 months.
We regularly review the Personal Data we hold to ensure it remains necessary and is no longer retained than required.
Transfers of Personal Information to Third-Party Countries or International Organisations
Your personal information may be transferred to other countries or shared with international organisations. This means your data could be transmitted to jurisdictions outside your country of residence. We take all necessary steps to protect your personal data and ensure that you can exercise your rights and access effective legal remedies.
These protections and safeguards apply to all individuals residing in the EEA (European Economic Area).
- Transfer to a third country or international organisation that the EU Commission has determined provides adequate protection for Personal Data transfers under Article 45(3) of Regulation 2016/679 of the European Parliament and Council of 27 April 2016 (the "GDPR").
- The transfer is made in accordance with a legally binding and enforceable agreement between public entities or authorities under Article 46(2)(a).
- The transfer was completed in accordance with the Standard Contractual Clauses approved by the EU Commission under Article 46(2)(c) of the GDPR. You can view the EU Commission's approved clauses at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
The Company can provide details about the security measures in place to protect your Personal Data when transferred to third-party countries or international organisations. For more information, please contact us at info@wealthwaydigital.uk
10. Personal Data Security
We have implemented appropriate organisational and technical safeguards to protect your Personal Data, including measures to prevent accidental or unlawful destruction, loss, or alteration. We cannot guarantee that your Personal Data will be kept entirely secure. We are not liable for any indirect, incidental, or consequential losses arising from the use or disclosure of Personal Data, including those resulting from transmission errors, unauthorised access by third parties, or other circumstances beyond our control. In certain situations, we may be required by law or other legal obligations to disclose your Personal Data to third parties, such as government authorities. We cannot control how these parties safeguard your information in such circumstances. Data transmission over the internet cannot be completely secured. The Company cannot guarantee the security of Personal Data you send to us online.
11. Hyperlinks to Third-Party Websites
The website contains links to third-party sites and applications that operate independently of the Company. We are not responsible for how these external platforms collect or process your Personal Data. This privacy policy does not apply to activities conducted through third-party sites or apps.
Before accessing or using any third-party website or application, we recommend that you review their privacy policies carefully. We also advise you to exercise caution when sharing your Personal Data with these external parties.
12. Changes to This Policy
Before accessing any third-party websites or apps, we recommend reviewing their privacy policies to understand how they handle your information. Please exercise caution when sharing your Personal Data with these external platforms.
13. Your rights regarding your personal information
You are entitled to request verification of the accuracy of Personal Data collected about you, to correct any inaccuracies, and to delete Personal Data that we no longer require. You may also restrict how we process your personal information.
If you are a resident of the EEA, please refer to this page:
These rights apply to the information you provide in relation to your Personal Data. You may exercise these rights by submitting a written request to the email address below.
Access Rights
You have the right to verify that your Personal Data is being processed accurately. If it is, you may access your Personal Data.
We will provide an electronic copy of your Personal Data at no charge. We may charge a reasonable fee for additional copies. Data will be provided electronically upon request.
Your right to access Personal Data must not conflict with the rights and freedoms of others. If granting access would be detrimental to another's rights and freedoms, we may refuse your request or limit what we can provide.
Right to Rectification
You have the right to have inaccurate Personal Data corrected. You may request that incomplete Personal Data be rectified, taking into account the purpose for processing.
Right to Erasure
We will erase your Personal Data in the following circumstances: (a) the data is no longer necessary for the original purpose; (b) you withdraw consent and there is no other legal basis for processing; (c) you object at any time to processing based on our legitimate interests or those of a third party; (d) the data has been processed unlawfully; or (e) we must delete it to comply with a legal obligation.
This right does not apply if processing is necessary to (a) fulfil a legal obligation under EU or Member State law, or (b) establish, exercise or defend legal rights.
Restriction of Processing
If you believe your Personal Data is inaccurate, you may request that we limit its processing.
If you ask us to restrict processing, your Personal Data will be kept only with your consent, or to establish, exercise or defend legal rights, protect the rights of another individual, or for a significant public interest purpose within the EU or a Member State.
Right to Data Portability
If processing is carried out by automated means and is based on your consent or a contract you are part of, you have the right to access and review your Personal Data.
You may request that we transfer your Personal Data directly to another controller, where technically feasible. Exercising your data portability right does not affect your right to erasure. Data portability does not infringe on the rights or freedoms of others.
Right to Object
You have the right at any time to object to processing of your Personal Data based on our legitimate interests or those of a third party, including for profiling purposes. If we can demonstrate a compelling legitimate reason for processing, we may continue unless you can show that your rights, freedoms or interests outweigh ours, or that processing is necessary to establish, exercise or defend legal rights.
Regarding direct marketing, you have the right at any time to object to processing your Personal Data for this purpose.
Right to Withdraw Consent
You may withdraw your consent for us to process your Personal Data at any time. Withdrawal will not affect the lawfulness of processing that relied on your consent before the withdrawal.
You have the right to lodge a complaint with your supervisory authority.
You may appeal to a supervisory authority established by an EU Member State to protect your fundamental rights in relation to Personal Data processing within the European Union.
EU and Member State laws may limit your rights regarding Personal Data as detailed in this section.
We will provide you with the information you request regarding your rights within one month of receiving your request. This timeframe may be extended by up to two months if necessary, depending on the complexity and volume of requests. We will notify you of any extension and provide reasons within one month of receiving your request.
Unless otherwise provided in this section, the information you request will be provided free of charge. If your request is unfounded, excessive, or repetitive, we may charge a reasonable administrative fee to cover our costs. We may also decline to act on the request.
If we have doubts about your identity, we may ask you to provide further information to verify who you are.